There has never been more opportunity in tradeshow marketing than there is today.
A recovering economy means convention budgets are up. At VI, we develop tradeshow strategies that maximize opportunities that many marketers overlook. Great booth design and collaterals are just the tip of the iceberg. We’ll bring you traffic, engagement, data collection and customer conversion. We do what tradeshows are supposed to do – get you new customers and a healthy ROI.
Connect with prospects before the show, dramatically increasing booth traffic. The more creative you are at this step, the more visits you get.
Entice prospects to provide contact information and purchasing motivations during the show. People will exchange data for solutions. Don’t just shake their hands. Shake up their world.
Show leadership at the show by speaking, hosting, sponsoring or whatever works within your strategy. This takes work. Most people are lazy.
Provide a compelling reason to visit your website during or after the show. Prospects are people too. They want prizes, entertainment and valuable information that makes them look good to the boss.
Create follow-up programs that turn leads into sales.
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