Have you ever considered where the energy used to excite the electrons in your light bulbs comes from? Or the origin of the water that flows so freely through your pipes? We are utility geeks, vastly experienced in an industry where the end-user expects perfection every time they flip a switch and only gets vocal when service is interrupted. Talk about a tough crowd. But we like the challenge. Our marketing efforts have been recognized as some of the most impactful in the nation. We're strategic. We're results-oriented. And with over 27 years of experience, our utility belt is chockfull of smart, powerful ideas. So give us a challenge. We play for keeps.
Utilities have the blessing and the curse of being in fairly constant communication with their customers. Customers receive a bill from them each month and, in some cases, might even have a friendly man or woman come out to read their meter regularly.
As soon as you throw out a term like “B2B marketing”, everyone in the room starts yawning. However, when it comes to marketing something like a utility, businesses are a target that can't be ignored.
