ONE Gas 811 Campaign
Our Approach
ONE Gas partnered with us to increase natural gas and digging safety knowledge among their customer and follower base. Using a mix of organic and paid social efforts, our team launched the “811 Day – 11 Day of Giveaways” promotion.
Objectives
- Increase total engagements by 10% year-over-year
- Increase total new followers by 8% year-over-year
- Generate at least 60 quiz completions for ONE Gas’ Natural Gas Safety Quiz.
Results
- Total engagements increased by 434.8% YoY
- 68.3% increase in followers YoY
- 106 new quiz completions