ONE Gas 811 Campaign

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Our Approach

ONE Gas partnered with us to increase natural gas and digging safety knowledge among their customer and follower base. Using a mix of organic and paid social efforts, our team launched the “811 Day – 11 Day of Giveaways” promotion.

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Objectives

  • Increase total engagements by 10% year-over-year
  • Increase total new followers by 8% year-over-year
  • Generate at least 60 quiz completions for ONE Gas’ Natural Gas Safety Quiz.

Results

  • Total engagements increased by 434.8% YoY
  • 68.3% increase in followers YoY
  • 106 new quiz completions