Tulsa Community College is a higher education institution in the Tulsa metro. Student enrollment is the main driver for all success on their report card. By driving spring enrollment leads for Spring 2021, Tulsa Community College was on track for an A+.
By refining the Paid Search strategy, we were able to work with TCC to drive leads to an audience with an intent to enroll. Our audiences were prospective students who are in search of general community college with an intent to enroll in courses.
Through reporting and historic data, we learned we could optimize the campaign to provide an optimal user experience to the right audience and achieve the highest-quality conversions (enrollment leads on the TCC website).
Our strategy was simple: quality over quantity.