Tulsa Community College is a higher education institution in the Tulsa metro. Student enrollment is the main driver for all success on their report card. By driving spring enrollment leads for Spring 2021, Tulsa Community College was on track for an A+.
By refining the Paid Search strategy, we were able to work with TCC to drive leads to an audience with high intent to enroll. Our audiences were prospective students who are in search of community colleges courses with an intent to enroll.
Through historic reporting and data, we learned ways to optimize the campaign to provide an optimal user experience and achieve the highest-quality conversions (enrollment leads on the TCC website).
Our strategy was simple: quality over quantity.