Inside the Box Campaign

Our Approach

In September 2024, the Oklahoma Tobacco Helpline partnered with us to publicize a limited time offer of 8 weeks of free patches, gum, or lozenges to anyone who signed up for the helpline. To share the news of this offer, the Helpline debuted a new stop-motion campaign called “Inside the Box.”

Strategy

Illustrate the journey of quitting by bringing to life the many resources included in the free Quit Kit

OKHelpline billboard

Results

In September, helpline registrations were up 55% MoM.