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5320

To promote the launch of a statewide health program, VI created the state's largest-ever guerilla marketing campaign. "5320" was pasted everywhere across Oklahoma. But no one knew what it meant. At the launch event, we revealed the secret. If Oklahoma could match the health indicators of its peers, 5,320 lives would be saved yearly.

Outdoor - Digital
Orange Stickers
Apples
Lawn Signage
NewsOK Website
Twitterboard