Oklahoma Tourism and Recreation Department placed a series of video billboards in the heart of Times Square NYC, encouraging international and domestic travelers to visit TravelOK.com and learn more about exploring Oklahoma.
The billboards featured unique and unexpected Oklahoma destinations that stand out against the bustling streets of Times Square. The billboard creative began running mid-May and has seen impressive results. Overall TravelOK site traffic from the New York City area is up over 200% for users and sessions compared to 2021. Nearly 75% of site visitation from the New York City area is organic or direct traffic.