PSO Rebate Campaign

PSO Facebook post
PSO Facebook post
PSO Facebook post

Objectives

  • Generate 100 leads interested in multiple -rebate participation by December 31st
  • Maintain a 1.5% conversion rate.

Strategy

  • Position the organization as a modern, solution-focused utility company by providing our audience with actionable and resourceful information.

  • Highlight the benefits of performing multiple mechanical upgrades together to reduce the payment period of any one given project.

  • Identify industries with the most energy-savings and power-management potential and target media and content to these industries.

Tactics

  • Programmatic Video
  • Social Lead Gen
  • Website Remarketing
  • Sequenced Display and Social Click Ads
  • TrueView for Action
  • Social Video
  • Native Articles

Results

By precisely mapping the user journey and focusing on ad sequencing coupled with providing valuable content,

Statistic from PSO campaign: 80% more leads than objective