PSO Residential Tips
Our Approach
To improve PSO’s customer satisfaction scores, we developed an integrated marketing campaign to keep the brand visible and associated with energy savings in customers’ minds.
Objective
To improve JD Power scores related to “usefulness of suggestions on ways to reduce energy” from 6.49 to 6.51 in one year.
Strategy
- Educate residents about specific, simple, and expensive actions to take at home to lower their monthly energy usage.
- Position PSO as a resource and trusted partner to customers – not just a service provider.
Results
- Customer satisfaction scores increased 3% higher than campaign objective
- Website traffic increased 100%.