Super Bowl LI Commercial Review

Watch and read our reviews on 10 noteworthy moments and commercials from Super Bowl LI.

Pepsi - Halftime Show

VI Partner/Executive Creative Director Steve Sturges explains why Pepsi Zero sponsoring the halftime show made zero sense.

Read Blog

84 Lumber - "The Journey"

VI Copywriter Bob Lausten treks past political undertones and discusses what really captivated him about this controversial spot.

Read Blog

Snickers - "A Live Super Bowl Commercial"

Snickers tried something bold, different and new. VI Associate Creative Director Clay Miller breaks it down, and discusses how anti-humor isn’t funny to him.

Read Blog

GoDaddy - "The Internet Wants You"

Although it’s only February, VI Copywriter Bob Lausten goes Easter egg hunting in this GoDaddy ad chockfull of internet-culture references.

Read Blog

KFC - "Colonel vs. Colonel"

VI Art Director Kyle Ramsey thought KFC’s first-ever Super Bowl spot was finger lickin’ gold.

Read Blog

Wendy's - "Cold Storage"

VI Social Media Strategist Christopher Sommer is no foreigner to frozen burger patties… which is probably why he had so much beef with this Wendy’s spot.

Read Blog

Budweiser - "Born the Hard Way"

Beer itself may be bipartisan, but Budweiser’s ad could brew up some political discussion. VI Marketing Strategist Caty Mills reviews the beer brand’s immigration-driven spot.

Read Blog

King's Hawaiian - "False Cabinet"

Truth: the “False Cabinet” spot is a winner for multiple reasons, says VI Creative Producer Robbie Repola.

Read Blog

Heinz - "Smunday"

It’s hard to ketchup on work the day after the Super Bowl. So why don’t we all just take the day off? VI Marketing Coordinator Marissa Dodson discusses Heinz’s “Smunday” idea.

Read Blog

Mr. Clean - "Cleaner of Your Dreams"

VI Social Media Director Casey Cornett thinks it’s okay for Mr. Clean to get a little… dirty.

Read Blog