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Shape Your Future - Rethink Your Drink PR Campaign

When we say we create out-of-the-box marketing, we mean it. For the launch of the Rethink Your Drink campaign, we blitzkrieged the PR scene with unconventional tactics. A press kit designed as a doughnut box. Larger-than-life sugar packets. Public events in schools and parks. The results were sweeter than sugar.

Donut box exterior
Donut box interior
Rethink Your Drink Launch Event
Rethink Your Drink Launch Event
Rethink Your Drink Launch Event
Rethink Your Drink Launch Event
Rethink Your Drink Launch Event
Rethink Your Drink Launch Event