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Oklahoma State Department of Health – Deadlier Than HIV Campaign

In online focus groups with gay and bisexual men, we discovered that the fear of social stigma and positive test results were discouraging men from getting tested for HIV. So together with the Oklahoma State Department of Health, we created a strategic and highly integrated campaign that encouraged audiences to set aside fear and contact an HIV hotline.

Hesitation: Deadlier than HIV
Fear: Deadlier than HIV
Worry: Deadlier than HIV
Fear: Deadlier than HIV
Facebook Click Ad  - Worry
Facebook Click Ad - Fear
Fear: Deadlier than HIV
Procrastination: Deadlier than HIV
Dread: Deadlier than HIV
Anxiety: Deadlier than HIV Coasters

Social Marketing