We have deep expertise in social marketing, a discipline that our competitors have all but ignored. Not to be confused with social media, social marketing is designed to change norms and behaviors with the goal of improving communities. We’ve developed campaigns to conserve natural resources, encourage recycling, improve public health, protect infants and children, and promote public education. For us, the challenge is brilliantly rewarding.
Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm. There have been countless social marketing campaigns over the years,
These days’ consumers are interested in how companies interact with the world around them. They wonder if brands truly deliver on the promises that they make or if, maybe, just maybe, those words are just words. With all of us growing a bit more skeptical...
