VI is one of the most experienced behavior change marketing firms in the country with nearly 30 years of working with government-funding agencies. Our 70-person staff is Behavior Change Marketing certified and works in social marketing and behavior change each and every day. Our data-driven campaigns have proven results and follow best practices distributed by CDC. We’ve developed campaigns to conserve natural resources, encourage recycling, improve public health, protect infants and children, and promote public education. For us, the challenge is brilliantly rewarding.
Changing behaviors through mass communication and marketing isn't the easiest thing to do. You're attempting to connect with your audience at their core, trying to influence deeply rooted behaviors.
Creative plays a critical role in shifting these norms and behaviors. Words matter, but so does design. People are highly visual creatures, so the design choices we make play an important role in making our asks feel less intimidating and less impossible.
