Paid Search

What is Paid Search?

Paid search tilts the search engine game in your favor. In lieu of trying to earn your way to the first page organically, you can buy your way to the top spots on the Search Engine Results Pages (SERPs). By bidding on the keywords that people search for when they are looking for the service that you provide, your firm will have a premier position on the page. Best of all, you only pay when users click on your ad.


9 out of 10 feels right.

90 percent. That’s the percentage of consumers that start their shopping process online. Search engines are the new catalogs and yellow pages. But if your website is buried on page 19 of search results, whether Google, Yahoo! or Bing, chances are it won’t be seen.

Nine out of ten men.

The benefit.

  • When you bid your way onto the first page of search results, your ad is seen by that 9/10 who are searching for a company like yours.
  • More eyeballs. More clicks. More sales. Cha-ching.
  • You only pay for clicks, not impressions. That means that you’re not paying for all leads, just the most qualified and interested ones.
The most expensive keywords continue to be insurance and layer related. "Mesothelioma layers" no costs advertisers well over $200/cliclk
VI total impressions (searches our client's results appear in) for 2014: 5,650,490. Over 90% of all online experiences begin with a search engine.
There are approximately 3.5 billion search queries a day on average
2014 search engine marketing share pie chart

So exactly how does it work?

No two marketing challenges are alike. So, there’s no single formula for success. Knowing when and why your target searches is just the beginning. Analyzing which traffic actually turns into sales is a bit harder.

Our Google Certified paid search specialists track and study this data optimizing the results for your benefit. We target your prospects based on their purchase intent and by the time of day, week, month and year. We attract buyers at every stage of the sales cycle, supporting your campaign with re-targeting, geo-targeting and a full toolbox of digital technologies.

The result is less spend for more leads.

Recent Paid Search Blogs