Collision Marketing

Collision course.

Traditional mediums don’t really work like they used to. Why? Because unprecedented power is now concentrated in the hands of a distracted, trigger-happy audience. Lose their attention for an instant and they scroll, click or flip the dial in search of the next shiny object. They have all the control, and they don’t like being sold to.

That’s why we invented Collision Marketing®.

What is collision marketing?

Collision Marketing® situates branded content within traditional programming, effectively blurring the lines between entertainment and marketing. Messages are woven into the content that the media channel is designed for, creating a seamless delivery of your message without the commercial clutter of advertising. That leaves your competitors in the commercial breaks, while you are the star of the show.

Collision marketing graphic

The benefit.

  • Your message is part of the content that the consumer tuned in for, not in the commercial breaks.
  • Collision Marketing® leaves its mark without leaving a trace. And that’s exactly the point.
  • Neatly concealed within the boundaries of desired content, Collision Marketing® makes a serious impact whether audiences are aware of it or not.
"The average American is exposed to more than 3,000 messages a day."
"Forrester research found that 67% don't trust ads in general. 70% of individuals want to learn about products through content rather than through traditional advertising."
"The average human attention span is down to just 8 seconds. A goldfish's is 9 seconds."
"Over 1/3 of all television viewing for adults is recorded and viewed later. Purchase intent is 53% higher with native ads."

If this sounds like native advertising, you’re close. But even though we developed it in 2003, Collision Marketing® is more integrated and more creative than native is today. We were native before someone made it a buzzword.

Recent Work

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Recent Collision Marketing Blogs

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