Traditional mediums don’t really work like they used to. Why? Because unprecedented power is now concentrated in the hands of a distracted, trigger-happy audience. Lose their attention for an instant and they scroll, click or flip the dial in search of the next shiny object. They have all the control, and they don’t like being sold to.
That’s why we invented Collision Marketing®.
Collision Marketing® situates branded content within traditional programming, effectively blurring the lines between entertainment and marketing. Messages are woven into the content that the media channel is designed for, creating a seamless delivery of your message without the commercial clutter of advertising. That leaves your competitors in the commercial breaks, while you are the star of the show.
If this sounds like native advertising, you’re close. But even though we developed it in 2003, Collision Marketing® is more integrated and more creative than native is today. We were native before someone made it a buzzword.