Web Development

There’s more to an online presence than just being online.

A website isn’t just another modern marketing tool. While new tools make it possible for just about anyone to create a website, it takes sound strategy and a proven process to convert passive surfers into dedicated customers. VI has the expertise to untangle the complexities of your online presence.

How VI does it. (5D Process)

At VI, all website projects go through a 5D process. This ensures that we are building a website that hits all of the objectives defined by key stakeholders.


Step 1D: Discovery

1D - Discovery:

Meetings are held to determine high-level business requirements and to discuss scope, roles and responsibilities.


Step 2D: Define

2D - Define:

Define everything we discussed in the Discovery period. We solidify the website’s information architecture and budget.


Step 3D: Design

3D - Design:

The fun part, where our designers take the creative brief and design the actual look and feel of the website.


Step 4D: Develop

4D - Develop:

Our development team goes into a dark hole for a few weeks and builds out the actual code.


Step 5D: Deploy and beyond

5D - Deploy and Beyond:

After quality assurance testing, we publish the site. However, websites are never finished. We like to work with all of our clients on an ongoing basis to ensure proper SEO and that our website is converting on the key objective.

Here are a few of the development tools and platforms that we use every day:

  • PHP Platform
  • Ruby
  • JavaScript
  • WordPress Content Management System
  • Swift
  • JQuery
  • Drupal Content Management System
  • HTML5/CSS3
  • Browserstack
  • Optimizely
69% of North American marketers say dynamic, personalized content is important for their website.
Over 40% of people will abandon a web page if it takes more than 3 seconds to load.
Nearly half of users say if they arrive on a business site that isn't working well on mobile, it's an indication the business doesn't care.
70% of marketers report that they are using website optimization to inform offline campaigns. 97% of websites fail at user experience.

Why VI?

All websites are different, but at VI they have five things in common:

  • User experience. We build websites with great user experiences that clearly allow them to find the content they’re seeking.
  • Streamlined user paths.
  • Calls-to-action to drive traffic to conversions.
  • Modernized feel and responsive design.
  • A/B Testing. A website is never done. A/B Testing allows us to test various elements of your website to see which elements are converting best. This allows us to always put the best website in front of your prospects.

Recent Work

Recent Web Development Blogs