It’s not enough to reach the most people, as often as possible, at the most cost-effective rate. And you can’t simply target consumers by age and gender. Our media strategists develop consumer profiles based on age, geography, lifestyle, income, attitudes, values and hundreds of other variables. The result is an effective, efficient media plan.
Every medium has strengths and weaknesses. At VI, our expertise lies in using each to its greatest advantage. What’s right for other clients is wrong for you. Because you sell different products to different audiences.
At VI, our roots are in paid media. Understanding consumer behavior is deeply ingrained in our culture. In fact, we’ve pioneered media formats that are used nationally today. Our media strategists utilize state-of-the art research and analytics so that every dollar of your budget is utilized effectively.
We buy tens of millions of dollars in paid media annually. Our expert planners, analysts and negotiators view each job as an opportunity to push boundaries. Armed with creative strategies and analytics, they reach your ideal target. People who know our team sum it up like this: VI is simply the best.
Working in media planning and buying I was forced to realize something I had rejected my whole life - sports are important and valuable. While time-shifted viewing continues to rise, sports are viewed live 99% of the time. This makes it a highly coveted area for advertisers.