Media Buying and Planning

One size fits NOBODY.

How do we do it?

It’s not enough to reach the most people, as often as possible, at the most cost-effective rate. And you can’t simply target consumers by age and gender. Our media strategists develop consumer profiles based on age, geography, lifestyle, income, attitudes, values and hundreds of other variables. The result is an effective, efficient media plan.

Every medium has strengths and weaknesses. At VI, our expertise lies in using each to its greatest advantage. What’s right for other clients is wrong for you. Because you sell different products to different audiences.

What is the benefit?

img-media-buying-and-planning-a img-media-buying-and-planning-a-mobile img-media-buying-and-planning-b img-media-buying-and-planning-b-mobile We have the data to make plan outcomes predictable." img-media-buying-and-planning-c-mobile

Services we provide:

  • Market Analysis
  • Media Tracking Studies
  • Media Analysis
  • Post-Buy Analysis
  • Market Studies
  • Market Index Reports
  • Media Planning
  • Program Development
  • Media Profiles
  • Demographic Reports
  • Media Negotiation
  • SEM
  • Qualitative Studies
  • Audience Comp Reports
  • Media Placement
  • Paid Search
  • Composite Index Reports
  • Attitudinal Studies
  • Reach Analysis
  • Competitive Analysis
  • Target Profiles
  • Frequency Analysis
  • Mobile Ad Placement
  • Social Media Ad Placement

Recent Media Buying and Planning Blogs

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"Consumers are spending 12.5 hours per day with major media. Media habits vary greatly by ethnicity and lifestyle."
Time spent with print is down 50% from just 4 years ago.
"Out-of-home can reach 96% of Americans each week. TV remains the top way to reach a mass audience and video consumption is growing monthly."
"Radio is a more segmented medium, but can build frequency of message very quickly."

Try this on.

At VI, our roots are in paid media. Understanding consumer behavior is deeply ingrained in our culture. In fact, we’ve pioneered media formats that are used nationally today. Our media strategists utilize state-of-the art research and analytics so that every dollar of your budget is utilized effectively.

We buy tens of millions of dollars in paid media annually. Our expert planners, analysts and negotiators view each job as an opportunity to push boundaries. Armed with creative strategies and analytics, they reach your ideal target. People who know our team sum it up like this: VI is simply the best.

Recent Work

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