Lines and forms. Textures and colors. Graphic design has a language all its own, equal parts art and science. We understand how effective design can transform perceptions, beliefs and emotions. It’s fundamental to the art of persuasion. It’s where the term branding got its name.
In the hands of a skilled artist, graphic design is a profoundly powerful marketing tool. Great design can elevate your brand. Poorly conceived design can break it. Each pen stroke, each stylistic nuance impacts how the audience sees you and in turn, how they value your product. Design is pivotal to creating a sense of brand consistency. It’s the visual cue that lets audiences know they can trust your brand time and time again.
Effective design makes the register ring. It pushes prospects to sign on the dotted line. Your brand image is much more than a logo or typeface.
In addition to formal schooling and extensive experience in the design realm, each of our creative artists brings a unique aesthetic approach to the table. We call them “artists” by design (see what we did there?). You’ll find their work hanging in galleries and restaurants, changing hands at festivals and art shows, splashed on the pages of creative publications, adorning the tattoos of major league athletes.
Like everything we do, our design process begins and ends with your strategy. VI designers and copywriters team up to generate creative ideas and play to your strengths. We consider your audience, unique advantages and strategic endgame. How do your customers think? What moves them? Where will they interact with your brand? From there, an interactive process unfolds. Concepts are molded by constructive feedback. Creative designs undergo trial by fire. We ask tough questions mercilessly and answer them fearlessly. And finally, a battle-tested design emerges.
When we deliver the final product, we have absolute confidence in its ability to accomplish your strategic goals. That’s what you’re paying us for. And that’s exactly what you’ll get.
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