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Public Relations

At VI, PR is pretty radical.

What is it?

Traditional PR is focused on media relations, crisis communications, internal communication and event planning. You work with the press to get news coverage. If you find yourself in the news unexpectedly, you manage the best you can.

Today, our view of PR has expanded. With a little creativity, the opportunities are endless. And thanks to a radically transformed media landscape, that’s never been truer than it is right now. Today there is far more opportunity to gain coverage, manage brands and support the total marketing effort if PR is part of an integrated strategy.

Creative objectives > communicate message > see results

Our services include:

  • Media Training
  • Video News Releases
  • Outreach
  • Event Planning
  • Speech Writing
  • News Release Writing
  • Media Relations
  • Press Conferences
  • Crisis Communications
  • Reputation Management

Recent Public Relations Blogs

Up to 92% of consumers trust word-of-mouth recommendations but only 24% trust online ads.
A professional PR program can increase web traffic up to 40%.
80 percent of business decision makers prefer to get company information from articles vs. advertisements.
Companies that utilize highly effective earned media see conversion rates that are 5 times higher that of traditional media.

Why VI?

Our philosophy is simple. Research, consumer behavior and insights drive our strategies.

Our specialists work together to make the whole greater than the sum of its parts. That’s why we employ our own PR personnel and involve them in the strategic planning process. We have developed some of the most innovative and effective public relations campaigns in our markets over the last decade. And we have metrics that demonstrate coverage, impressions, interaction and engagement.

Our modern approach to PR isn’t just effective – it’s absolutely necessary. We dared to lead. We’ll leave it to the other guys to catch up.

Recent Work