Traditional PR is focused on media relations, crisis communications, internal communication and event planning. You work with the press to get news coverage. If you find yourself in the news unexpectedly, you manage the best you can.
Today, our view of PR has expanded. With a little creativity, the opportunities are endless. And thanks to a radically transformed media landscape, that’s never been truer than it is right now. Today there is far more opportunity to gain coverage, manage brands and support the total marketing effort if PR is part of an integrated strategy.
Our philosophy is simple. Research, consumer behavior and insights drive our strategies.
Our specialists work together to make the whole greater than the sum of its parts. That’s why we employ our own PR personnel and involve them in the strategic planning process. We have developed some of the most innovative and effective public relations campaigns in our markets over the last decade. And we have metrics that demonstrate coverage, impressions, interaction and engagement.
Our modern approach to PR isn’t just effective – it’s absolutely necessary. We dared to lead. We’ll leave it to the other guys to catch up.
The debate has raged on for decades, and I’m not talking about the Beatles and the Stones. How do you measure public relations effectiveness? Back in the day, ad equivalency was the barometer...