The world's oldest (marketing) profession.

How do we do it?

There has never been more opportunity in tradeshow marketing than there is today.

A recovering economy means convention budgets are up. At VI, we develop tradeshow strategies that maximize opportunities that many marketers overlook. Great booth design and collaterals are just the tip of the iceberg. We’ll bring you traffic, engagement, data collection and customer conversion. We do what tradeshows are supposed to do – get you new customers and a healthy ROI.


Connect icon

Connect with prospects before the show, dramatically increasing booth traffic. The more creative you are at this step, the more visits you get.


Information exchange icon

Entice prospects to provide contact information and purchasing motivations during the show. People will exchange data for solutions. Don’t just shake their hands. Shake up their world.


Leadership icon

Show leadership at the show by speaking, hosting, sponsoring or whatever works within your strategy. This takes work. Most people are lazy.


Prize icon

Provide a compelling reason to visit your website during or after the show. Prospects are people too. They want prizes, entertainment and valuable information that makes them look good to the boss.


Sales icon

Create follow-up programs that turn leads into sales.

  • Booth Design
  • Lead Generation
  • Lead Conversion
  • Keynote Engagement
  • Abstract Development
  • Data Collection
  • Sponsorship Activation
  • Marketing Automation
81% of tradeshow attendees have buying authority.
That means more than 4 out of 5 people walking the aisles are potential customers.
46% of tradeshow attendees are in executive or upper management. 67% of all attendees represent a new propect. Less than 20% of exhibbitors actually conduct some form of pre-show promotion.
75% of show attendees come to an exhibition with an agenda. Almost 80% of generated leads are never followed up on.

Why VI?

Creative tradeshow strategies are born from insight. Our marketing strategists are adept at finding hidden gems in your prospect pool and making your brand unavoidable. If you really want to work the show, we really want to work for you.

Recent Work

Recent Tradeshows Blogs