Marketing Strategy

No two snowflakes are quite alike.

But when it’s snowing outside, what’s the difference?

In marketing, blending in with the blizzard won’t cut it. Even if you share product types and customer segments with your competitors, your marketing strategy should be starkly original. VI has deep capabilities in strategic planning and development.

So what exactly is Marketing Strategy?

If someone asked you to dig a hole, how would you do it?

• A sapling needs one kind of pit.
• A fence post needs another.
• A nuclear bunker beneath Mount Rushmore?

Ditch the shovel and grab some TNT.

You can’t just go dig a hole. Why you’re digging is the all-important question. It’s the starting point of a groundbreaking strategy. Too often we’re asked to develop a TV spot, to help with SEO or to develop a tradeshow booth. But after taking a deeper look at the challenge we find that we need to do something completely different. At VI our strategic planning process is born from research. We gather data to analyze the state of your business. We figure out what the questions should be before we provide the answers.

• What obstacles do you face?
• How do potential customers see you, your brand and your industry?
• Where do your prospects get their information?

Only when you understand the landscape, can you figure out how to navigate it.