In marketing, blending in with the blizzard won’t cut it. Even if you share product types and customer segments with your competitors, your marketing strategy should be starkly original. VI has deep capabilities in strategic planning and development.
If someone asked you to dig a hole, how would you do it?
Ditch the shovel and grab some TNT.
You can’t just go dig a hole. Why you’re digging is the all-important question. It’s the starting point of a groundbreaking strategy. Too often we’re asked to develop a TV spot, to help with SEO or to develop a tradeshow booth. But after taking a deeper look at the challenge we find that we need to do something completely different. At VI our strategic planning process is born from research. We gather data to analyze the state of your business. We figure out what the questions should be before we provide the answers.
Only when you understand the landscape, can you figure out how to navigate it.
Our entire business is built to deliver expert marketing counsel. At a typical agency, you’ll deal with “account people.” At VI, you are served by marketing strategists. And the difference is anything but trivial. Our strategists don’t ask what, they ask why. They are trained to provide creative solutions to the most complex marketing challenges. Because strategy is the driving force behind everything we do.
There used to be a very methodical way to plan out a year at an agency. Towards the end of third quarter you would start presenting plans for the new calendar year. Clients would know their entire budget...