Taco Mayo Integrated Campaign

10 classic value items. 184,000 combinations. 1 Fresh Mex paradise. To promote the vast choices on Taco Mayo's Classic Value Menu, we helped this quick service behemoth create 3 TV spots, 2 radio spots and a fully-integrated digital campaign. The goal? Enticing diners to dive into a menu of delicious possibilities.

2a-Taco
2b-Taco
5-Taco Mayo

Behavior Change Marketing