VI Marketing and Branding Carne Diem Campaign

For 16 years, VI's Carne Diem Chili Cookoff has been a brand favorite. Each year, this event brings thousands of people together over a bowls of steaming chili and a great cause. The event hosts both amateur and professional categories as well as a pepper eating contest, live music and beer. In 2018, Carne Diem attracted over 700 paying guests, 20 local businesses and $8,000 in donations for the United Way of Central Oklahoma.