So your business model targets other businesses rather than consumers? Yeah, we do that too. With great success. While there are some fundamental differences between business to business marketing (B to B) and business to consumer marketing (B to C), we look at each client differently. We take a surgical, yet comprehensive approach to develop and deliver marketing solutions. We don't deviate from this process for business to business messaging. Examples of our B to B success include marketing to companies for payroll, HR and human capital businesses throughout the southwest, water and coffee service, offices, the list goes on and on. The great part is, each client has a different story to tell, a different challenge to meet. Business? It's our business.
For the record, I HATE EMAILS. Email campaigns are even worse. They’re boring. Stuck in the past. Nothing has really changed. They use old technology. They play by old rules. So how can we make email campaigns more engaging? Here are a few trends to make your emails more exciting.
As soon as you throw out a term like “B2B marketing”, everyone in the room starts yawning. However, when it comes to marketing something like a utility, businesses are a target that can't be ignored.
