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Data-Driven Marketing

At VI, data is our navigator.

How do we do it?

At VI, research data drives our entire process. Initial planning, with the aid of secondary research, shows us what we don’t yet know. That lack of data guides us to the correct primary research methodology. We use quantitative research to paint a picture of the entire market landscape. We use qualitative research to gain insight beyond the numbers and into the psyche of the target market. Then we analyze the data – looking for trends and anomalies. Then we analyze some more. The result is keen insight into the habits, motivations and purchase intentions of the market.

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Methodology

Secondary Research

Subscriptions:

eMarketer

Nielsen

Scarborough

Prizm

Primary Research

Quantitative:

Online Surveys

Phone Surveys

Intercept Interviews

Qualitative:

Focus Groups

In-depth Interviews

Usability Testing

Recent Data-Driven Marketing Blogs

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Why VI?

Nobody should be gambling with your money. Even the smartest marketers. Without data, that’s in essence what you’re doing. At VI, every employee asks “Why?” Data analysis is in our DNA. It defines strategy, and that’s the first step of every recommendation we make.

Recent Work